AIRIE.FOUNDATION
Marketing & Communications Board Update
Q2 2026 Performance + Early Q3 Highlight
Communications Objective
Increase awareness of AIRIE.Foundation’s artists, residency program, partnerships, public programs, and environmental mission while strengthening engagement with cultural, educational, nonprofit, philanthropic, and creative communities.
Executive Summary
A quarter of measurable growth.
AIRIE.Foundation closed Q2 2026 with significant growth in digital visibility, audience reach, and community engagement.
Artist-centered storytelling—especially content highlighting fellows, artist events, and the residency experience—continued to generate the strongest results. Instagram achieved double-digit growth across views, reach, interactions, and followers, while LinkedIn recorded substantial increases in impressions, reactions, and audience growth.
The audiences driving this performance are closely aligned with AIRIE.Foundation’s mission, including professionals in higher education, nonprofit organizations, arts, writing, and cultural institutions. These results reflect a growing and highly engaged community connecting with AIRIE.Foundation’s artists, programs, and evolving residency model.
Across social media, email, the website, and event communications, the marketing team supported greater visibility for AIRIE.Foundation’s mission while helping connect artists, place, partners, and community.
Q2 Performance at a Glance
Reach, engagement, and audience — measured.
Quarter over quarter
90,621Views
23% increase
19,616Accounts reached
39% increase
5,526Interactions
38% increase
370New followers
10% increase
10,937Total followers
Quarter over quarter
3,385Impressions
85% increase
229Reactions
26% increase
18New followers
80% increase
325Total followers
Communications and Mission Impact
AIRIE’s communications supported the organization through four connected areas.
Social Media
Elevated fellows, artist practices, residency experiences, events, partnerships, and organizational milestones while expanding AIRIE.Foundation’s reach among mission-aligned audiences.
Email Marketing
Provided a direct channel for sharing organizational news, event information, artist updates, opportunities, and calls to action with AIRIE.Foundation’s community.
Website Communications
Supported AIRIE.Foundation’s institutional presence by providing a central destination for information about the mission, artists, residency program, partnerships, events, and public initiatives.
Event Communications
Built awareness before programs, documented meaningful moments during events, and extended the life and reach of AIRIE.Foundation’s programming through post-event storytelling.
Key Content and Audience Insights
Artist-centered storytelling remains AIRIE.Foundation’s strongest communications strategy.
Carousels featuring artist events and monthly fellow announcements consistently outperformed other content formats. Content that connects an artist’s practice with the residency experience, the natural environment, and AIRIE’s broader mission is generating the strongest audience response.
Audience growth is concentrated among professionals and organizations in:
This indicates that AIRIE.Foundation is reaching audiences with strong potential to become collaborators, program participants, advocates, funders, and residency partners.
Early Q3 Highlight
A New Creative Chapter at The Kampong
On Saturday, July 25, AIRIE.Foundation opened the doors to its next creative chapter with an exclusive preview at The Kampong.
The Kampong · Saturday, July 25
Surrounded by the beauty of this new residency environment, guests gathered for a private tour of the grounds with The Kampong Director, Brian Sidoti and the afternoon then centered on a thoughtful conversation with July AIRIE.Foundation Fellow Laurena Finéus, alongside Knight Foundation VP / Arts Kristina Newman-Scott and AIRIE.Foundation Global Artistic Director Cornelius Tulloch. Together, they reflected on a guiding idea for the work ahead: the importance of slowing down, connecting with the natural world, and becoming active observers of the environments around us.
Thank you to The Kampong team for an inspiring afternoon.
The event marked an important milestone in AIRIE’s evolution from the Everglades to Environments Everywhere. It demonstrated how AIRIE’s expanding residency model can create new opportunities for artists, places, and communities to come together through meaningful public programming.
Event Highlight at a Glance
- 25guests
- First public event at The Kampong
- Second AIRIE.Foundation residency environment
- A milestone in the Environments Everywhere expansion
Opportunity Area
From reach to measurable action.
LinkedIn content reach and follower growth increased substantially. However, page views declined to 73, down 20%, and unique visitors totaled 37.
The next opportunity is to convert strong content performance into more measurable actions, including:
Website visits:
- Newsletter subscriptions
- Event registrations
- Program participation
- Partnership inquiries
- Donor engagement
- Media opportunities
Facebook metrics are not included in this reporting period because AIRIE.Foundation only recently resumed posting on the platform. Reporting will begin once a reliable performance baseline has been established.
Q3 Communications Priorities
What comes next.
- Continue artist-, fellow-, and residency-centered storytelling.
- Prioritize carousel and short-form video content.
- Promote upcoming fellows, events, partnerships, and public programs.
- Document the expansion of AIRIE’s residency environments.
- Strengthen coordination across social media, email, website, and events.
- Improve calls to action and pathways from content to AIRIE’s website.
- Increase LinkedIn profile visits and institutional engagement.
- Strengthen tracking of website visits, registrations, inquiries, and subscriber growth.
- Continue communicating AIRIE’s evolution from the Everglades to Environments Everywhere.
How the Board Can Support
Board members can help extend AIRIE.Foundation’s visibility and institutional reach by:
- Sharing priority campaigns, artist stories, and events through their networks.
- Introducing AIRIE.Foundation to cultural, educational, philanthropic, environmental, and residency partners.
- Identifying potential donors, sponsors, media contacts, and collaborators.
- Supporting the promotion of upcoming public programs.
- Participating in selected interviews, testimonials, or organizational storytelling.
- Providing relevant opportunities and organizational updates early enough for communications planning.
Key Takeaway
AIRIE.Foundation’s communications are reaching a larger and increasingly mission-aligned audience. Artist-centered storytelling is strengthening visibility for the residency program and creating deeper connections with creative, cultural, educational, and nonprofit communities.
The July 25 event at The Kampong demonstrates how this visibility is translating into meaningful in-person engagement and supporting AIRIE.Foundation’s expansion into new residency environments. The next phase is to convert growing awareness into stronger participation, partnerships, philanthropic engagement, and measurable organizational opportunities.